Free tech resources for social/eco enterprise - and others
February 27, 2008
Social enterprises and non-profits need all the help they can get. These times require us to think smart and work together like never before.
This year we plan to give this sector even more leverage. Thank goodness hyperlinks subvert heirarchy and web 2.0 allows smaller or less resourced organisations to take on the Goliath of global warming and social justice.
Larger organisations within the sector like Greenpeace and Oxfam are already doing good stuff with blogging. (I wonder if they are aggregating and editing together blog posts coming from around their stakeholder blogosophere? Might be nice for bloggers to see their posts featured on the “mother ship” and get some cred, hits and feedback that way…)
To start the ball rolling, here is a solid list of technology-based resources to help you take action, no matter what your budget is.
Conduct research
- Survey Monkey - is our preferred tool so far. Lets you design, collate and analyse up to 10 questions for zip. Any other recommendations, just leave us a comment and we can update this post.
Fundraising
- eBay - Giving Works
- eBay - MissionFish (not entirely sure what the difference but let us know how you go)
- PayPal Donations
- Network for Good (partnered with Yahoo!) Charity Badges (widgets you can drop on your site)
- Global Giving (works for international)
- Charity.com
Build & host a blog/website
- Wordpress.com. Free blogging software alone can meet the needs of most organisations’ online presence.
- There are many other blogging platforms (blogger, typepad etc). We primarily work with and recommend Wordpress but sometimes use others and can support you in these in needs be.
With a wide range of templates to chose from and inbuild content management, you can build, host and maintain your website with a £0 budget. If you need training or support, we can offer it, specially designed for you in dialogue with your sector. Apply for a free or subsided place on our tailored training programme if you are a micro enterprise poised to make a big difference. Just drop me a line.
Even with training included, your total outlay over the first two years might be half the cost of a simple custom built website, with nearly no ongoing costs. Whenever you want to change the site, you have the power to do it. In an instant. In your own way, in your own time.
Web 2.0 tools built to fit your ideas
- Internet Artizans - Social Innovation Camp - Be quick. First event is 4-6 April and call for ideas has already opened. Let the team solve it for you.
- £5 app - ongoing project to build simple software tools.
- More to come… the world is buzzing with talent ready to support what you are doing. Don’t be shy. Engage partners wherever and whenever you can.
Understanding Social Media
E-books, blogs, events
- Authentic Blogging - search around this website to find out about blogging and other social media stuff. Our e-book on The Essence of Authentic Blogging is a good place to start. We will be doing a range of speaking engagements within social & environmental enterprise networks this year, so let me know if you want to go on the mailing list (website upgrade coming soon with subscribe for newsletter) or feel free to invite me to speak at your event.
- Nixon McInnes - e-books on social media, RSS, etc plus their blog and regular speaking engagements.
- Geek Habits for Non Geeks - will be veery useful. First one is on 13 March in Brighton, but register on upcoming to be kept in touch.
- Video Blogging - a monthly free event (in Brighton) to find out all about the wonderment of video blogging. If you want to get started right now, check out Free Vlog.
- Loads more around and regular, often free, events to support your learning and networking. Go along and see what budding talent you can find to help realise your dreams. Key word search Upcoming no matter where you live or just keep your ears and ears open. Getting an RSS feed from this blog will help you keep in touch too.
Online (dialogue) marketing
- You Tube - Broadcast Your Cause - Connect, create dialogue, network and “partner up”.
- Video blogging - If you haven’t yet got the equipment or skills to produce simple, short video clips (and even a mobile phone camera might do), then get in touch with Beth Tilson and find out all about Video Blogging while you are at it. Beth’s sessions will be monthly, so get in touch and ignore the dates on upcoming.
- Facebook Causes - love it or hate, it’s hard to deny the ongoing power of Facebook. Many causes have been fought and won with the help of Facebook. Decide for yourself.
- Google Adword Grants - can take them a while to get back to you (we’ve heard 6 months!) but if you are planning a campaign in advance there’s no harm in trying.
Note re: blogs vs adwords and search engine optimisation - We still think an effective blog that optimises for the key words that matter to you is better than adwords, but that can take time to build up. Although one recent Authentic Blogging “graduate” reached No. 1 for her search in a few weeks with only a few posts! All depends on what your niche is.
All ’round good guys to know
- Tactical Tech is an international NGO working at the intersection of advocacy and technology. They use their technical expertise to increase the impact of campaigns in social justice and human rights, but their resources are widely applicable. Lots on their website to explore. Work with Internet Artizans.
The list goes on and on. Many thanks to Jill for many of these. Just goes to show that posting a useful comment can really help grow a conversation.
More here at the ever wonderful Skoll Foundation… You have to subscribe to the Skoll newsletter. It is always helpful and let’s you see you are SO not alone in wanting to make a positive difference.
More resources for social/eco enterprises on Authentic Blogging…
Newbies Guide to Blogging
February 26, 2008
Nice simple, practical guide to getting you blogging right from Dustin Wax at the very useful lifehack.org. Mainly for individuals but the principles are the same for enterprises and others.
Follow the links to explore your own context and see the list at the end to extend your learning.
Highly recommended!
Blogs - here to stay
February 25, 2008
Blogs - love them or hate them, they’re here to stay.
Let the cream rise to the top.
A review of the blogosphere and it’s implications for enterprise - from the current Business Week, Feb 20, 2008.
A bit of a hyped-up piece, but relevant all the same. I offer it with a word or two of caution:
1. Enterprises should not be jumping into the blogosphere until they have a pretty clear idea of why, where, what, who, when.
2. If you haven’t got anything interesting /useful to say, don’t blog, or at least, don’t expect anyone to read it.
Of course individuals can just go for it and play and why not! You are the first audience for your blog afterall (see free e-book on Authentic Blogging), and internal blogging for organisations can have a huge impact. What’s going to be of interest varies a lot depending on where you are sitting. But that’s another story…
“Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.
“by Stephen Baker and Heather Green
“Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business—including yours.
“It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite. (And yes, that goes for us, too.)”
Friends - a simple equation
February 20, 2008
++ social networks ++ emails + 1 big conference = give me a dose of Seneca
“Everywhere is nowhere.
When a person spends all his time in foreign travel,
he ends by having
many acquaintances,
but no friends.”
one in a series of posts about the need to unplug, find balance, reclaim your visceral life and self, espousing what I most need to learn…
“Stay hungry, stay foolish” - dip into the Well
February 15, 2008
Just when you think someone is “The Enemy”, maybe even “The Other“.. up springs a lovely, unifying surprise. Yep, it’s (still) all connected.
I’ve just joined The Well. Found myself wanting to get stuck into Bruce Sterling types again (rant rant nihilistic, post-modern, partiarchal “Technology is God” tossers).. still downloading from the LIFT experience. But then I realised I did not know enough about him or more to the point, what “he” represents to do this with a clear(er) conscience, more considered opinion.
Of course his very special wife, feminist activist/writer/film maker Jasmina Tesanovic was a red herring stuck in my rising bile - and should have alerted me to there being some potenial yin & yang in the equation.
Then I went to Brucey’s Wikipedia entry, his website, (intrigued by the shortness and meaning of the domain name) and then linked it back to… The Well. Well well well. What a place
I have come home after another long journey, and I smell nice things cooking.
I’m diving in. The Well describes itself as:
“a gathering that’s like none other — remarkably uninhibited, intelligent and iconoclastic.
“The regulars in this place include noted authors, programmers, journalists, activists and other creative people who swap info, test their convictions and banter with one another in wide-ranging conversations.”
Yeah yeah, you’re all fab. Alles Gutte. But it was when I saw the roots of it coming from The Whole Earth Catalog that my heart and mind were won over. Many things clicked into place. Bruce couldn’t be all bad, maybe just a bit misguided or misunderstood! There was more to reveal. It looked like a place for my integrated/complementaty thinking/being to emerge into more light. The Yin & Yang thing again. Science and Gaia, unified?
Steve Jobs was also an early adopter:
“When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation…. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.” During the commencement speech Jobs also quoted the farewell message placed on the back cover of the 1974 edition of the catalog: “Stay hungry, stay foolish.” (from Wikipedia entry)
Now I can see the origins of my internet addiction, indeed why I married my husband Graeme Sutherland, as he woo-ed me with utopian visions of appropiate, world changing technology.
I grew up with The Whole Earth Catalog (then Whole Earth Review > now Magazine). I was young, but it was ever so formative, as were the joints and conversations around the table of that expansive, bohemian childhood. It was THERE, everyhere. As ubiquitous and omnipotent as the bible, more so (hey Steve, you stole my line). I am having an epiphany right now just thinking about it. Must find out if Tim Berners-Lee read it before he invented the WWW.
Well… it looks like there is more to know about Bruce and his very much extended community. If any of you have Well stories or WEC>R>M to tell, do tell. I shall restrain myself from posting a Bruce-esque diatribe until I get a better context.
In the meantime, here’s the umpteenth profile I have submitted this year. I have most definitely joined Well. Interesting to see all these different selves we portray isn’t it. Thank goodness I have Buddhism and meditation to help me discover who I really am / am not. Ha! Another cosmic joke.
I particularly enjoyed writing this one, I think because I had a better idea of who the community was and how I am right now, having just come through a very heavy bit of navel gazing. All very self-indulgent and self-referential, but I wrote it for myself first I guess.
“Hello hello. I’m a West Australian-born woman who has finally made it back to Europe. We chose (digital / gay / pagan / close to London / Gatwick etc) Brighton, just like Second Life has - but for very, very different reasons. We chose Europe, or it chose us. I have a 7 year old girl and am well into looking at the world as her generation’s advocate. My card says “I help people express, connect, learn” because we teach what we most want to learn. I love learning > evolving. I am an educator / activist / social entrepreneur / Buddish-pagan / future-aware / whimsical / eccentric / meditating / social constructivist / idealistic realist / Leunig, Harold Maude, Nick Cave, Schubert lover with a real hope that humanity can get it’s shit together FAST and move on from the “Technology / Man is God” paradigm towards more integrated, creative, intelligent, kind, humble, interconnected ways of being and relating… before Gaia swallows us whole.”
There is just one tiny issue of the massive ego’s in question here, and the place of humility in the search for real wisdom. But we’re working on that, aren’t we Brucey.
Degree Day Adjustments for Heating Energy Calculations
February 14, 2008
As a part of my work for Global Action Plan’s EcoTeams project, I’ve been building reporting tools to predict household heating energy consumption into the future from some measured readings. This post is all about how to predict energy consumption based on a process of degree day adjustment.
(NB — what follows is a bit technical..)
The Carbon Trust succinctly say:
Degree-day figures quantify how hot or cold the weather has been as a single index number for the region and month (or week). They allow you to account properly for the effect of weather on energy consumption.
Projecting energy consumption for heating forwards involves some calculations — you need to consider changes in the outside temperature, and what impact that is going to have on the energy required for heating inside your building or home. When it is getting colder each month, the amount of heating and energy used for heating goes up. And when summer approaches (we hope) that the outside temperature goes up, and the requirement for heating drops away.
Each year, the weather is different, so the degree day values for each month or week change.
The meaning of degree day values
So, what do these degree-day numbers measure and how are they calculated? I’ll explain a bit.
There’s an assumption used here, that if the outside temperature is 15.5C, the building will be able to warm itself without needing to use energy for heating. Buildings are warmed by people, by heat from the sun, by the heat from equipment in the building among other things to bring the outside temperature up to a reasonable internal temperature.
A degree day is then calculated using the 15.5 degree value as follows:
degree day = 15.5 - outside_temperature * days
A weekly degree day value sets days above to 7, while for a month, it is set to the length of the month in days.
So, the degree day value is bigger when it is colder, and the degree day value is proportional to the energy required to heat the building to a normal comfortable temperature. This gives us the information we need to predict future energy consumption, or compare enery consumptions in different months even though the outside temperature was different.
An example
Say we wanted to work out our energy consumption for Nov 2007 compared with Oct 2007.
Let’s say in Oct 2007 we used 500 kWh heating the house. And in Nov 2008 we used 680 kWh heating the house. We were trying to reduce our energy consumption by turning down the boiler. Did we succeed?
So, we get the degree days values for South-East England:
Oct 2007: 166
Nov 2007: 248
Okay, we can immediately see that November was a lot colder than October, as you’d expect. So we’d expect our energy consumption to go up a lot. But let’s do the calculation:
energy_used_oct / dd_oct * dd_nov = predicted_use_nov
or
500 kWh / 168 * 248 = 738 kWh
So 738 kWh is our predicted energy use for heating adjusted for the relative warmth of the two months.
But we actually used only 680 kWh, so that means we’ve saved a fair bit by turning down the boiler.
Conclusion
So, using the degree days values we can make these calculations, and end up making much more reasonable comparisons between months than if we just take the raw kWh values. Very useful.
References
You can find some historical degree day data from the Carbon Trust (PDF doc) .
Feedback from Fresh Writing classes
February 14, 2008
Thanks again to folk from our Fresh Writing classes for bloggers and non-bloggers alike. But watch out, we might have you all blogging soon. In the meantime, it’s an honour to be helping you get your words and ideas flowing. Really impressed with what you are all coming up with and the impact this is having in your lives.
Games, exercises, tips to make writing easier and more fun, strategic thinking on audience and the writers/bloggers life. Even nice biscuits and a game you’ll all love called Two Bob (or a Pebble) Up Your ‘Ort Sport. (No photos taken fortunately… you had to be there).
More about the writing classes here…
“Fun, interesting and worthwhile - personally and professionally. I’m glad I took time out of a lousy schedule to do this class. Now I can rite reel good.”
“It’s been easier to write. I’m jotting down ideas again and having more of them. It’s the creative convalescence, soon I’ll be back at full strength.”
“Did first workshop on the Tuesday. Signed up as a co-worker at The Werks to give me a place to go write. Wrote a 10 minute play that Thursday & Friday & submitted it to a competition on the Monday. First thing I’ld written in years. All good.”
“I’ve been flying since the first session. A real release.”
Flexible, affordable, easy transport, what’s stopping you? We all need to express ourselves better in life… and be seen and heard.
Register on Upcoming and see who else is watching/coming, get in touch with Libby if you want to know anything, or just turn up on the day.
Look forward to sharing the magic of your words with you. The techniques we use are so immediate and such fun that you will surprise even yourself with what you are capable of, and how this can translate into your daily life and work expression.
No need to be afraid. Everyone is equal in these sessions and you do not have to read what you have written unless you want to. The inner critic or ferocious editor (find out more in the e-book here) takes a break during most sessions, infact, it is only welcome when being constructive. If none of this makes sense or you are in any doubt, call for a gentle chat with me. It is a very natural thing to have some fear about writing. It is wonderful to overcome it.
Bestest - Libby
More posts on writing to help get your words flowing…
Survey results & comments from Autumn courses
February 14, 2008
Find out how we rated and what clients think of our courses with an update on the Testimonial page.
“Helped me to just jump on the blogging train and get moving… The course got me into action and increased my learning and Libby was a lot of fun to be with. Met some nice people too.”
“You helped motivate me to enter the new world.”
“I benefited from the course by learning what’s possible through blogging and considering the different things I’d want to share in this medium. I also learn’t how easy it is to start and develop a blog and how much interesting material is available in the blogosphere.”
“I’ve wanted to set up an online site for a long time. This was a relatively cheap way to do it and that was my initial goal. However, the extra benefits I’ve gained have been great, and a little unexpected.”
Thanks to all for your feedback and suggestions of the top priority screencasts you want to use to embed your learning and clarify what you missed. As you can see, we are already moving ahead with making the improvements you suggested. Get in touch if you are really stuck with anything in the meantime. Soon, we will start linking to your new blogs!
CERN - the cosmic joke
February 8, 2008
Great quote from a Skype chat with my dear husband, early internet guy Graeme Sutherland.
Off to CERN tomorrow…
“It all sort of seems like a bit of a cosmic joke. You need to build massive machines, use amazing amounts of energy, to find out how really little, simple things work. And maybe, just maybe, the whole thing ends up proving what the observers want to see.”
Reminds me of the Alan Watts quote and Taosit poem at the centre of my paper on curiosity and learning - Towards integrated learner curiosity.
“In sum, then, te is the unthinkable ingenuity and creative power of man’s spontaneous and natural functioning – a power which is blocked when one tries to master it in terms of formal methods and techniques. It is like the centipede’s skill in using a hundred legs at once.
The centipede was happy, quite
Until a toad in fun
Said, ‘Pray, which leg goes after which?’
This worked his mind to such a pitch,
He lay distracted in a ditch
Considering how to run. (Anon.)”
(Watts, 1957)
Bamboo for Pandas
February 8, 2008
Many of you will have heard me talk about the need for pandas to have bamboo. Not just enough to survive, but corridors to link them together so they can mate.
People are like that. Bamboo feels like ideas. When I meet people like Ben Segal, it’s like finding air, water, food. The essential stuff for me to not just survive, but thrive.
“I am convinced that today the main challenges for the Internet (and hence ISOC) are more social and economic than technical, and that progress depends on effective programs of education and dialogue.”
From Ben’s election statement as a trustee for the Internet Society in Geneva.
As someone working the in the field of education with an emphasis on dialogue through blogging, I couldn’t agree more.
Perhaps this is why, sitting here blogging at LIFT08, I am delighted to see several speakers that help us explore these ideas.
But there is still an underlying frustration I am feeling at LIFT which, apologies to anyone that has been caught in the clutches of one of my angry rants today, centres on this.
We keep exploring the “How”, the technical side I guess and how the social can be appropriated in support of the technical or the economic. But what we are still lacking in this space is the “Why?”
Why are we wanting to innovate, to create, to advance technology in society, to overcome challenges and take up opportunities.
I can only hope that the wonderful inclusion of the sustainablilty section will be emphasised in the takeaways summary.
So much potential in the room… where will people direct it….





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