Opportunities & Risks for Third Sector & Online Communities
May 20, 2008 – Libby Davy – Print
A thoughtful piece of research from Megan Griffith, David Wilcox and many other fine folk at NCVO.
While it concentrates on community and volunteer organisations, the implications are there for others in the Third Sector, including charities and social enterprises.
We were impressed by the clarity of their executive summary – looking at the risks and opportunities presented by the rapid growth and expectations of online communities – along with other web 2.0 behaviours (eg. the expectation of participation and dialogue).
To download or purchase a printed copy of the executive summary (2 pages) and full report, click here.
Their suggestion is these trends apply to younger stakeholders, but it is also interesting to note the increase in social media uptake by the 50+ group.
“Boomers, silver surfers, 50+, third agers, the mature market – whatever you call them, they’re a group that can’t be ignored. They have good incomes, great social networks and they’re getting online like never before.” New Media Knowledge
They also have more time on their hands and are closer to the age when bequests and other forms of giving and participation become more poignant.
Coming soon… latest analytics on who is actually online, what they are doing and how the trend forecasters are suggesting we look ahead. Important stuff to share and consider.