A toolkit for communicating

If you haven’t checked it out yet, have a good look at Message in-a-Box “A toolkit for communicating your cause”.

It’s relevant to anyone that needs to communicate in life and work.

When Nodestone was commissioned by the Tactical Tech Collective earlier in the year to help bring it together, I faced a somewhat overwhelming task as you might imagine when you see it.

What is it? A rather large online resource for learning how to communicate better, to put it simply.

More specifically, it’s an international educational platform for people in NGOs and campaigning organisations that demonstrates how to use low-tech and high-tech tools and tactics to work on some of the hardest issues of our times.

We show you how to think strategically (about goals, resources and time) and then know which tools and tactics (eg. images / print / audio / video / internet / mobiles and media) to choose to get your message across.

Here’s how Tactical Tech describe it:

“…a set of strategic guides to using communications tools for social change, together with a suite of open source tools to get you making your own media. The toolkit is designed for small and medium-sized NGOs, advocates, and citizen journalists to help them create and distribute content for their advocacy efforts while exploring the constantly evolving world of campaigning and communications.”

The feedback has been excellent around the world. A much needed resource.

Here’s an example of how it works:

Quick Guide to Images

This section helps you find out how others have used images effectively and creatively. It helps you learn how to find, create, edit, share great images, with an emphasis on photographs, comics, maps and simple animated images.

You will also find the power of images throughout Message in-a-Box, eg. in websites, blogs, guerilla marketing, video and animation.

Images add impact to stories, blog posts, websites, posters,brochures, email campaigns – whatever campaigning channels and tools you are using.

What do you need?

Essential: ideas, creativity, imagination, a strategy.

Extra: people to help, internet access, mobile phone and/or a camera (digital or other), source books/comics/cartoons collected from anywhere or commissioned.

Read more…

Sokwanele – interactive violence map

Having worked in communications as a consultant, writer, activism and educator for (gosh!) over 20 years, it was a dream to be able to put these threads of life to good use. To make something practical and tangible.

Message-in-a-Box is about the power of PR being brought to the people who have historically had least access to it. Things were all explained in the simplest possible terms with examples and free software downloads. From human rights abuses to clean water – NGOs on little or no budget obviously need education and support. It’s an egalitarian Aussie’s delight.

In London, Botswana or Mumbai, Message-in-a-Box is now available for free, 24/7. A print version with DVD software is also being distributed. It’s actually a good resource for anyone a clear (hopefully) perspective on getting your message across.

Along the way we got to massage the words and ideas of some great folk like Becky Faith, Dr Dan McQuillan and Heleana Quartey. Hopefully to first incarnation is already being put to some good use.

Once thing I’m hoping Tactical Tech do soon is to improve collaboration and “stickiness” on the site. Feedback, registration etc… Also the use of images and stills, sound and video clips to make the resource more visual and interactive – to practice what we preach!

Over the years we have increasingly worked on projects that pass positive screens for social / eco accountability. Put another way… that feel good. Like:

• widgets for TrickleStar and the BBC
• social carbon measurement for Global Action Plan
• edu-marketing for the Guerrand Hermes Foundation for Peace
• teaching blogging to communities and companies
• setting up The Big Love Gift Guide
• running a massive campaign for TV Turn Off Week.

Client links and feedback here…

But as long as you aren’t arms dealers, we can usually find or create some positive values in just about any project. Get in touch if you want to know how Nodestone can help you feel good about your work.

Slowly and gently we create the new

We’re in the middle of building a new web presence/website/blog combining the best of presencelabs and authentic blogging into one great blog to inform to world.

We start with concept of what we want to be, then comes a name, and then comes new site, logo, tagline, stakeholders, new architecture for the site/blog and then the endless technical configuration of it all from feeds to email to subscription options, taxonomy of categories, tags, redirects, SEO, plugins and widgets

Typically, it is taking longer than we thought. It might voodoo the whole process, but I’ll say we should have something to show this week in its imperfect still-in-beta form. And I’m writing about the process from the technical side. I want to get a sense of what totally is involved in the new site and just what it has taken to get there.

So, more on that soon. And if presencelabs.com turns into a redirect to something else soon, you’ll know why.

Graeme Sutherland

Graeme Sutherland

Co-founder of Nodestone

Integration and Development Lead
Director, Engineering

I’m a communicator and communication technologist. I love to enable, enhance and integrate human to human communication, whether face to face or via the social web and social media. Social web integration and development comes naturally to me.

Mostly, these days, I’m using social media stuff, web development and engineering to work with CO2 and resource measurement social —  calculators, widgets, whole web appications for carbon measurement.

I’m a capacity builder by nature. It just makes sense to spread the knowledge around and help us all jump up.

I’m a communications engineer by degree and for as long as I can remember, I was always the person building communication platforms for myself and others, beginning with radio transmitters, student newspapers and bulletin boards. The coming of the social web delights me but I’m realistic: the social web is led by technology at the moment – sometimes the human need is obscured. We need to keep that in mind.

I have a background as an: telephony engineer, hardware designer, advanced technology researcher, software team leader, strategic technology consultant, management consultant, systems engineer, system architecture, project manager and software development methdologist, group process facilitator, freelance software engineer, web application developer, web entrepreneur, startup founder and CTO/COO.

My latest list of technical skills, by tag and buzzword.

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Graeme’s recent blog posts:

Twitter Feed from @grasuth

Follow me on Twitter

flickr

Dopplr

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Other Blogs

• in Gravyland — our Family Blog
• http://grasuth.blogspot.com — creative writing blog
• http://grasuth.com — personal, ideas and stuff blog

Third Sector – Is The Internet Friend or Foe?

Despite what some might think, even Africa is getting online.
(Click the image to access individual site links.)

Nick Aldridge, CEO of MissionFish helps charities raise money on eBay. He also writes inspiring, informative pieces about the potential and pitfalls of social media and web 2.0.

On the Social Enterprise Magazine website, Nick talks about why social enterprises (and by extension you could add other Third Sector organisations – charities, non-profits, community organisations and other social/eco innovators) should be thinking hard about how to handle the new paradigm emerging.

Authenticity, yet again, is seen as a priority. Something we need to explore more in practical ways. In essence, think “do what you are”, “be who you are”. A congruent, human, appropriate identity emerges.

“The fundamental idea is that the Internet is now a huge forum where people can interact with each other and generate their own content. A bundle of technologies, such as blogs, feeds and widgets (check Wikipedia!) have grown up to catalyse and spread user generated content.

“The result is that customers or donors are no longer passive recipients of marketing messages, which many now actively and vociferously challenge…

“This undoubtedly makes things more complicated for social enterprises, but also more exciting. A real-life supporter or client talking authentically about your work to a large network of friends is worth a dozen beautifully crafted press releases.”

Thanks for your perspective Nick. Thanks to all at Social Enterprise Magazine for putting together a great publication and website.

As an aside… Would be good to see some appropriate social media / interactivity come into Social Enterprise Magazine. I know this is going on in other places (eg. UnLtd World and Ammado), but there is still a chance here to engage on your specific content, even just to the degree that the Guardian, Times and client-specific publications like the RSA Journal are doing… but different. Perhaps focussing interaction between readers not between readers and editors.

Continues on the Social Enterprise Magazine website here…

Other items you might find useful:

Social Media for the Third Sector – at Shine Unconference 08

Free tech resources for social/eco enterprise – and others

Social enterprises and non-profits need all the help they can get. These times require us to think smart and work together like never before.

This year we plan to give this sector even more leverage. Thank goodness hyperlinks subvert heirarchy and web 2.0 allows smaller or less resourced organisations to take on the Goliath of global warming and social justice.

Larger organisations within the sector like Greenpeace and Oxfam are already doing good stuff with blogging. (I wonder if they are aggregating and editing together blog posts coming from around their stakeholder blogosophere? Might be nice for bloggers to see their posts featured on the “mother ship” and get some cred, hits and feedback that way…)

To start the ball rolling, here is a solid list of technology-based resources to help you take action, no matter what your budget is.

Conduct research

• Survey Monkey - is our preferred tool so far. Lets you design, collate and analyse up to 10 questions for zip. Any other recommendations, just leave us a comment and we can update this post.

Fundraising

• eBay – Giving Works
• eBay – MissionFish (not entirely sure what the difference but let us know how you go)
• PayPal Donations
• Network for Good (partnered with Yahoo!) Charity Badges (widgets you can drop on your site)
• Global Giving (works for international)
• Charity.com

Build & host a blog/website

• Wordpress.com. Free blogging software alone can meet the needs of most organisations’ online presence.
• There are many other blogging platforms (blogger, typepad etc). We primarily work with and recommend Wordpress but sometimes use others and can support you in these in needs be.

With a wide range of templates to chose from and inbuild content management, you can build, host and maintain your website with a £0 budget. If you need training or support, we can offer it, specially designed for you in dialogue with your sector. Apply for a free or subsided place on our tailored training programme if you are a micro enterprise poised to make a big difference. Just drop me a line.

Even with training included, your total outlay over the first two years might be half the cost of a simple custom built website, with nearly no ongoing costs. Whenever you want to change the site, you have the power to do it. In an instant. In your own way, in your own time.

Web 2.0 tools built to fit your ideas

• Internet Artizans – Social Innovation Camp - Be quick. First event is 4-6 April and call for ideas has already opened. Let the team solve it for you.
• £5 app – ongoing project to build simple software tools.
• More to come… the world is buzzing with talent ready to support what you are doing. Don’t be shy. Engage partners wherever and whenever you can.

Understanding Social Media

E-books, blogs, events

• Authentic Blogging – search around this website to find out about blogging and other social media stuff. Our e-book on The Essence of Authentic Blogging is a good place to start. We will be doing a range of speaking engagements within social & environmental enterprise networks this year, so let me know if you want to go on the mailing list (website upgrade coming soon with subscribe for newsletter) or feel free to invite me to speak at your event.
• Nixon McInnes - e-books on social media, RSS, etc plus their blog and regular speaking engagements.
• Geek Habits for Non Geeks – will be veery useful. First one is on 13 March in Brighton, but register on upcoming to be kept in touch.
• Video Blogging – a monthly free event (in Brighton) to find out all about the wonderment of video blogging. If you want to get started right now, check out Free Vlog.
• Loads more around and regular, often free, events to support your learning and networking. Go along and see what budding talent you can find to help realise your dreams. Key word search Upcoming no matter where you live or just keep your ears and ears open. Getting an RSS feed from this blog will help you keep in touch too.

Online (dialogue) marketing

• You Tube – Broadcast Your Cause – Connect, create dialogue, network and “partner up”.

• Video blogging – If you haven’t yet got the equipment or skills to produce simple, short video clips (and even a mobile phone camera might do), then get in touch with Beth Tilson and find out all about Video Blogging while you are at it. Beth’s sessions will be monthly, so get in touch and ignore the dates on upcoming.

• Facebook Causes – love it or hate, it’s hard to deny the ongoing power of Facebook. Many causes have been fought and won with the help of Facebook. Decide for yourself.
  

• Google Adword Grants – can take them a while to get back to you (we’ve heard 6 months!) but if you are planning a campaign in advance there’s no harm in trying.

Note re: blogs vs adwords and search engine optimisation – We still think an effective blog that optimises for the key words that matter to you is better than adwords, but that can take time to build up. Although one recent Authentic Blogging “graduate” reached No. 1 for her search in a few weeks with only a few posts! All depends on what your niche is.

All ’round good guys to know

• Tactical Tech is an international NGO working at the intersection of advocacy and technology. They use their technical expertise to increase the impact of campaigns in social justice and human rights, but their resources are widely applicable. Lots on their website to explore. Work with Internet Artizans.

The list goes on and on. Many thanks to Jill for many of these. Just goes to show that posting a useful comment can really help grow a conversation.

More here at the ever wonderful Skoll Foundation… You have to subscribe to the Skoll newsletter. It is always helpful and let’s you see you are SO not alone in wanting to make a positive difference.

More resources for social/eco enterprises on Authentic Blogging…

Widgety Goodness Highlights

What a great conference Widgety Goodness was. Congrats to Ivan for pulling it off, from idea to hundreds of people showing up in six weeks or something.

It was good, really good. I got to spend a day with the concepts and details of widgets. I had the sortof skeleton of an idea of what the whole widget thing was about, and then spent the day really adding flesh and ideas to that ever so slippery widget concept.

And some neat and interesting ideas have come out of it all too. Here’s a few of my highlights and thoughts:

Physical Widgets

Russell Davies helped fill in my Amazon wish list with a couple of real-world widgets. Real physical things that talk to the internet and physically exist in the real world.

Firstly, the Wattson which is a sexy-looking real-world implementation of the Viridian Energy Meter proposed by Bruce Sterling in a design competition in, gee, about 2000. This idea here is that if you can see your energy consumption via something sitting on the kitchen table, you might just go and turn off some more lights and appliances on standby. I want one of these.

And I’m still deeply intrigued by the Nabaztag WiFi bunny.

Platforms

There was a lot of talk about widget building, distribution and management platforms. All good stuff. I think some of the vendors did a bit much spruiking their own stuff rather than addressing the big questions, but you get that. It was good the the full lifecycle was represented, and I was delighted to see a lot of talk about metrics around widget usage rather than simply downloads, placements and impressions. This is getting towards the behaviour-based or participation-based metrics we are starting to get out of our scouta media recommendation platform.

Distributed Rights

Great to get into a discussion about content ownership among microsites and widgets. Who owns the data you put in a comment field? I hope we can get something together to come up with a simple way to represent terms and rights next to every input box. A litle rainbow of colours or something. Thanks to Kris from js-kit for originating that discussion.

Freshness and humility

These days, I value more and more the people that are brave and real enough to accept and talk about their mistakes and what they don’t know:

• Google can’t be as cool as their speakers always say they are. Sorry, but I just don’t buy the perfection. It just seems arrogant and unreal.
• If you are a widget platform vendor, I’m happy enough for you to tell me once that you have the best platform. But please don’t do that for half an hour. Move on. Tell me what you are worried about, or confused about. I want to find the human becoming in what you are doing.
• Will McInnes filled the room with fresh Oxygen with his presentation about Nixon-McInnes evolution into a social media agency. I like the humility, I like the experiment. And thanks for the name-check Will!

Just being there

Gee conferences are marvelous things (though the afterparty++ hangover wasn’t). Just getting out there and sharing. Wow. In the day I threw a couple of new ideas out there, worked a couple more through with people during drinks, and chatted probably complete nonsense well into Friday morning.

The value and power of getting together face to face to share and work on stuff is remarkable. Nice one, Ivan.

Authentic Blogging to sponsor Widgety Goodness prize

We have been involved recently with helping create Widgety Goodness UK 07, Europe’s first Widget conference, in Brighton at the Corn Exchange tomorrow.

Anyone participating in the WGUK07 Social Network will now have a chance to give their blog a boost.

Authentic Blogging has sponsored the event with a coaching session for two bloggers captured in the feed into the network on the day.

For those that aren’t up with this stuff yet, it’s really quite neat. Backnetwork provides a platform for social networks to build in the lead up to a conference or event, on the day and for some months afterwards. Delegates join with speakers, sponsors, media and organisers to answer each other’s questions and help set the focus for the event. During and after, they chat, think and debrief to make even more sense of what’s going on and move things forward in their worlds.

We’ve been facilitating this space since its inception.

So Graeme and I thought it would be nice to give something to the community of Widgety folk by sponsoring the prize for “Most Indepth Blog Post on the Day”.

Delegates will have their laptops there and, believe it or not, be tapping away to share what’s happening for them. To document and reflect. To download, store and retain it all in their “external memory drives” ie. their blogs.

…and propping up the bar at the After Party later on.. and chewing each other’s ear’s off no doubt.

It’s going to be a great day.

Good on you Ivan, Emm, Zoe, Kris, all the sponsors and speakers and punters for bringing it together. Can’t wait to share more about the wonders of widgets.

Pipes to the rescue

I’ve always though that Yahoo Pipes was a pretty cool thing. I’ve done a lot of work inside Scouta working with incoming and outgoing RSS, and the idea of doing ‘arithemetic’ on feeds is intriguing.

So, a problem just came up: for Widgety Goodness, we wanted to feed in all posts about Widgety Goodness and Widgets and Brighton into the WG07 backnetwork, but backnetwork would only accept tagged posts from registered bloggers that have activated their accounts. That limits the amount of blog articles that can be seen in backnetwork, which is a shame. Here’s how I got around it:

1. I constructed some searches in Google Blog Search for appropriate keywords
2. For each of these blog searches, I got an RSS feed, and then fed them into a Yahoo Pipe Fetch Feed block
3. Made a Union of these feeds
4. Sorted by ascending publish date
5. Removed duplicates
6. For each item in the resulting aggregated feed, I added the tag to the item.desciption with a Loop/String Builder
7. Fed the resulting into backnetwork, via a new user created called WG Feed.

Because backnetwork will aggregate all tagged posts from participant’s feeds, these posts now appear in the backnetwork Posts page.

It works nicely. One little issue is that all these posts show up as authored by the WG Feed user, but clicking through to get the full article goes to the right place.

Look at the pipe on Yahoo Pipes.

Widgety Goodness coming to Brighton

There’s been a commotion around the office for the last couple of weeks — as Ivan brings his Widgety Goodness conference to life — Brighton, December 6th.

Widgets matter. As Tom Coates was saying at d.construct this year, your product must be more than your website. Widgets are one of the big ways to spread fingers of your product into many corners of the online and mobile world.

Lib is working on the Widgety Goodness backnetwork, helping to bring people together online before the conference itself and using the back network to richen delegates’s experience on the day. Altogether shaping up to be something quite interesting.

More info about the conference and registration over on the Widgety Goodness website and blog.

Making your blog your website from scratch

Now a blog is a website, so this title might be confusing for established bloggers and net types. But many students think of a website as being separate to a blog.

This is mostly relevant to how they want their readers / audience to navigate or more through their blog/website when they get there.

So this post is about how to turn your blog into a “website” or about how to experiment with landing pages and where your blog posts sit.

Here’s an example of a simple wordpress.com blog that’s been cleverly set-up to look like a static website with a blog page as well – widgety goodness (another one of our projects – and a great one-day conference all about widgets in Brighton UK on 6 December).

It was inspired by the inimitable Lucy West from the Monday group, from memory. And I think Jeddah Mali wanted to look at this option too. So Jeddah & Lucy – this one’s for you.

Others might like to experiment and please always ask users for feedback, keep surfing to see what others bloggers and website creators are doing, and review your own experience against your intentions and goals from time to time.

To create a ’static’ front page (& move blog posts from the front)

1. Consider the user experience you are trying to offer.

What do you want to communicate? How will you say it, show it, make it look and feel? What emotions, ideas, thoughts are you wanting to put across?

2. Create a new front page (or use an existing page you have created, eg. “About”) (A)

That has words, images, links etc as you want your front page to appear.

(Dashboard > Write > Write Page)

(or Dashboard > Manage > New Page (see text at top).

Format it as you will. Explore formatting options eg. colour, bold (see last button for advanced text editing) and experiment. Remember to save changes.

3. Create a new page for blog posts to move to (B)

See above. Simple add in a title and no text. A new tab will automatically be created if your theme displays tabs. If not, try a new theme.

This might be called “blog” or “news” or “updates” or “musings” or “let’s talk” or something else depending on what you want to do with it.

4. Position new front page and move blog posts.

Go to Dashboard > Options > Reading. Select:

<A static page>

Front page <select the page you just created or chose “A”>

Posts page <select the page your blog posts will move to “B”>

Update options.
If you have an existing website

- Integrate / Embed or Replace your Exisiting Website

To give this title justice, the other points to be made are linked to discussions with Garth Spiers, Julia Dunlop, Trevor Cousins and Assuntina Cardillo-Zallo:

- You can integrate your blog into an existing website (more to come on options for that)

- You can replace an existing, static website. Simple create the pages and subpages you need (see Page Parent option when editing a page – the blue box on the right). Cut and paste from existing website, save and upload images. Keep checking that the user experience and navigation are as you would like them to be. It can take some time, but at least you will end up with a blog site that engages readers much more and can be easily updated, hence ranking higher with Google and achieving more of the vast potential blogs have to offer.

Additional help is available if you need support due to time or technical reasons. We work with good people who can arrange a smooth transition at reasonable rates, but you can just do it yourself if you focus or find a clever friend to help a little.

Julia and others from that discussion. Would you like to add anything here in the comments?

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