Social Media for the Third Sector

Learning Package: Social Media for the Third Sector

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Social media is dying. Long live social media!

So social media has truly hit the mainstream. It even has it’s own comic strip. Are we all onboard and up-to-steam? Thing is, this new way is meant to be real. It’s meant to come from a genuine desire to connect with others (customers, stakeholders… fill in the blank).

I’m starting to cringe about the whole thing. The hype. The hyperbole. Sure, Google’s algorythms (currently) love blogs. Sure we can optimise search and get “seen”. But who’s actually going to be listening?

Some emerging thoughts here about how the cream is going to rise to the top.

Many early adopters are already screaming for the off switch.

We are reaching a new point in the adoption of social media. Something’s gotta give (she says joining Dopplr). There is another tipping point approaching.

Time for some great editing and aggregation. Time for some trusted sources to filter it all for us, and I don’t mean the USA Today Bloggers & Podcasters Guide (even if we do keep ranking 1). Or even cool geek individuals like Scobelizer. I’m looking for something all about my interests, the blogs I want to follow, but more visual. Definitely NOT Google’s Blog Reader.

What do we think Gra… time for a chinwag. Oh look, there’s my husband blogging in the room above me. Time to STOP all this and go find him.

Sussex Digital

Sussex Digital is a new focus for the digital community in Brighton, Hove and surrounding Sussex.   It is beginning with a focus on local events.  We are so lucky here in Brighton. We have a geek event on almost every day or night of the week, making it a very vibrant place for web startups to develop.

Rich talking about Scouta in 1 Minute

Here’s my mate Richard Giles, Scouta’s CEO, giving a one-minute interview. One minute isn’t long, but he managed to fit a fair bit in there.

I’ll be at Hack Day

I just got the word that I’m accepted into the BBC/Yahoo Hack Day. Which sounds like a phenomenal event.
So, now to cook up something interesting to do. Hmm. Something with Pipes and BBC content and a recommendation engine or two perhaps… I wonder.
[Update: I've added the Python language category to the unofficial hack-day wiki to see what sort of group forms there.]

The startup CTO/COO

So, these web ventures sure do a good job of using up all the slack time, which is why posting here has been normally infrequent.

Perhaps I’ll write a bit here about just what’s going on in Scouta for me and just what sorts of things I end up working on day to day wearing my two hats, technical and operations.

Here’s kind of a list off the top of my head:
Tech

• Manage new development. That means:

• getting some consensus amongst the team about features we need to do next;
• trying to pick stuff that is doable so things get moving, avoiding the really hard stuff or invisible stuff;
• working out what we can do later;
• keeping focus in the team on the next goals;
• trying not to get sidetracked by things that don’t really matter;
• keeping development linked to the community/member/customer need;
• Try and maintain a technical vision that is longer than a few weeks away;
• Test things before release and encourage the rest of the team to do that too;
• Be aware of standards and technologies out there; work out if they are important and need to be incorporated;
• Work with industry and standards bodies (like APML working group)

Operations

• Make sure lots of things happen, like:

• Backups
• Servers get paid for
• Stats are collected
• Logfiles are kept
• DBs are backed up/replicated
• Automated email logs are scanned
• Check site security

• Check things like:

• Can people join up?
• Are outgoing emails working
• Are servers up
• Are response times reasonable

Manage:

• setup and config of new servers
• relationships

Wow, that’s enough. That explains why i’m busy :-)

Actually, I don’t do all of this on a daily basis and I do get to dip into the code itself a fair bit. At the moment I’m doing a lot of work on Scouta’s incoming and outgoing RSS. Metadata. It is all about metadata.

Scouta to Twitter: “G’Day World”

Given all the current Twitter madness and the fact they have a nice easy API, it was time to get Scouta talking to twitter.

And a couple of hours later it was done.

So, now, once in a while, currently hourly, Scouta picks a random newly-added fave media item and sends a link to twitter.

You can follow scouta on twitter to see the updates there.
And one of the first things it posted to twitter was a newly added podcast interview that Rich and I just did for Cameron Reilly’s G-Day World podcast.  As it should be :-)

scouta.com open for signup

Our startup web application is finally beginning to show some public face. Apart from the blog, the home page is now accepting emails from interested people.

So, if you’d like to be part of the private beta program for our web application scouta, please sign up now at scouta.com home page.

Resilience

So I’m sitting on a train on the way home from London. It takes an hour or so to get from London Bridge to Brighton. I climb on the train on one of the carriages that has the t-mobile wifi stickers on the doors. But as happens at least half the time, there’s no wifi. Oh well. When there is wifi, it at least is free.

So I have the laptop out anyway, writing and replying to emails and you know what? I flip over to the browser and get a popup from my Google Calendar reminding me of an event in my Calendar coming up shortly.

There’s no net connection. But the browser javascript deployed from google doesn’t mind, the alert still pops up. So what if we are offline. And that is nicely resilient and is perhaps a design pattern for web apps:

Resilience: Keep working even when the network goes away for a short while.

Not for ages, though, but at least be resilient for a number of minutes of outage. The standard web page (GET/PUT) normally handles this pretty well, but with AJAX you have the ability to tie you application close to the server. Don’t if you can avoid it except where necessary.

I typed a bunch of appointments into my Google calendar here on the train with no network. I wonder if they’ll get committed to the server when I reconnect. There’s no reason why not, really, and if it works, I’ll always keep Google calendar in a browser window and use it even offline.

[Update: I got home and no, it didn't remember appointments entered while offline. I can sort of understand that from a transactional point of view -- what if the window closes or the PC shuts down.]

scouta blog launched

We’ve taken our web2thing and have re-launched it under a new name, Scouta.   And so the web2thing.com blog has migrated over to blog.scouta.com this weekend.  See the blog for a good idea of what we are doing getting our startup web application off the ground.

From here, things will speed up a bit getting scouta to market.  We are getting ever closer to a finished site then moving into a private, then a public beta program.  I’m not sure we’ll call it a beta.  Some kind of early access, anyway.

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