You are a Neuron — Slides
March 25, 2009
Here are the slides from my talk this evening at Twitter Dev Nest. It was great fun writing and delivering this talk, and thanks for the great feedback in person and over Twitter.
Speaking at Twitter Developer Nest London
March 20, 2009
| 24 March, 2009 | ||
| 6:00 pm | to | 10:00 pm |
I’m giving a talk at the first Twitter Developer Nest in London next Tuesday, with a talk titled You are a Neuron, on something that has been floating around in the back of the old mind for a bit. It is less of a technical ‘how to make this’ or ‘how I made this’ developer talk, and more of a call-to-arms or provocation to developers.
I’m going to step back from Twitter and look at the whole of it. And draw some parallels with other things in the world, like your brain.
It ought to be a bit of fun and provoke some new thinking. I’m thinking we need to go a bit deeper with these social utilities and really think about why something like Twitter is attactive and interesting. I’m quite sure it is not just about my friends and I having a chat.
Anyway, I’ll post slides and stuff as they come together.
A toolkit for communicating
January 11, 2009
If you haven’t checked it out yet, have a good look at Message in-a-Box “A toolkit for communicating your cause”.
It’s relevant to anyone that needs to communicate in life and work.
When Nodestone was commissioned by the Tactical Tech Collective earlier in the year to help bring it together, I faced a somewhat overwhelming task as you might imagine when you see it.
What is it? A rather large online resource for learning how to communicate better, to put it simply.
More specifically, it’s an international educational platform for people in NGOs and campaigning organisations that demonstrates how to use low-tech and high-tech tools and tactics to work on some of the hardest issues of our times.
We show you how to think strategically (about goals, resources and time) and then know which tools and tactics (eg. images / print / audio / video / internet / mobiles and media) to choose to get your message across.
Here’s how Tactical Tech describe it:
“…a set of strategic guides to using communications tools for social change, together with a suite of open source tools to get you making your own media. The toolkit is designed for small and medium-sized NGOs, advocates, and citizen journalists to help them create and distribute content for their advocacy efforts while exploring the constantly evolving world of campaigning and communications.”
The feedback has been excellent around the world. A much needed resource.
Here’s an example of how it works:
This section helps you find out how others have used images effectively and creatively. It helps you learn how to find, create, edit, share great images, with an emphasis on photographs, comics, maps and simple animated images.
You will also find the power of images throughout Message in-a-Box, eg. in websites, blogs, guerilla marketing, video and animation.
Images add impact to stories, blog posts, websites, posters,brochures, email campaigns - whatever campaigning channels and tools you are using.
What do you need?
Essential: ideas, creativity, imagination, a strategy.
Extra: people to help, internet access, mobile phone and/or a camera (digital or other), source books/comics/cartoons collected from anywhere or commissioned.
Sokwanele - interactive violence map
Having worked in communications as a consultant, writer, activism and educator for (gosh!) over 20 years, it was a dream to be able to put these threads of life to good use. To make something practical and tangible.
Message-in-a-Box is about the power of PR being brought to the people who have historically had least access to it. Things were all explained in the simplest possible terms with examples and free software downloads. From human rights abuses to clean water - NGOs on little or no budget obviously need education and support. It’s an egalitarian Aussie’s delight.
In London, Botswana or Mumbai, Message-in-a-Box is now available for free, 24/7. A print version with DVD software is also being distributed. It’s actually a good resource for anyone a clear (hopefully) perspective on getting your message across.
Along the way we got to massage the words and ideas of some great folk like Becky Faith, Dr Dan McQuillan and Heleana Quartey. Hopefully to first incarnation is already being put to some good use.
Once thing I’m hoping Tactical Tech do soon is to improve collaboration and “stickiness” on the site. Feedback, registration etc… Also the use of images and stills, sound and video clips to make the resource more visual and interactive - to practice what we preach!
Over the years we have increasingly worked on projects that pass positive screens for social / eco accountability. Put another way… that feel good. Like:
- widgets for TrickleStar and the BBC
- social carbon measurement for Global Action Plan
- edu-marketing for the Guerrand Hermes Foundation for Peace
- teaching blogging to communities and companies
- setting up The Big Love Gift Guide
- running a massive campaign for TV Turn Off Week.
Client links and feedback here…
But as long as you aren’t arms dealers, we can usually find or create some positive values in just about any project. Get in touch if you want to know how Nodestone can help you feel good about your work.
Everyone’s Blogging
July 21, 2008
These slides from the training session for the Brighton & Hove Chamber of Commerce last week. Let me know if you want us to come to your event or run a bespoke event or Masterclass.
More details on our Social Media for Good course soon (looks like next date will be Oct 3 in Brighton).
Covers a bit of an introduction to social media and blogging, plus some questions to get you thinking about your own context, opportunities and challenges.
Some good thinking in the room and animated conversations. Quite a few organisations ready to get blogging and exploring integrated social media in more depth.
A few of you made pledges are you walked out the door about your goals and intentions, so let me know how you get on!
Thanks to all for your warm feedback and to those who helped make it a positive event, especially Lorraine Bell (BCP), Tania “Radiance” Fullerton (Brighton Steiner School) and Fay McDonald.
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