Social Media for the Third Sector

Gra Sutherland and I ran a session at the Shine Unconference for social entrepreneurs yesterday in London. What was billed as Authenticity in the Online World became Social Media/Web 2.0 for the Third Sector on Day Three, as the event unfolded and our awareness of what might be most useful came into focus.

Given it was one of the last sessions on a sunny Sunday afternoon, after nearly three days of the great shiny “happening”, we were delighted by the number, passion and knowledge of the people in the room.

Many were there to start scratching the surface of this new paradigm, this new way of making things happen in the world, others had already begun to engage more deeply and several were card carrying members of the converted and critically aware. Perhaps half were actively making part or most of their income directly through engagement with the social media space, which might explain the vested heat in the room. All were passionately involved in the debate that unfolded, whether they were talking or listening.

Questions People Asked

Initial questions asked included:

Why bother? Is it worth the 3rd sector getting into social media (back question here is about what is relevant to 3rd sector)

What is the current diversity of the internet? Who’s online.

Data on growth of social media for various groups, 3rd world, stakeholders of 3rd sector

What about reputation issues. How can we put stuff out there without losing our rights, our control of our message?

How do we build trust in each other online?

What are the sensible things to do in social media? How to start, put a toe in the water etc?

Why is there so much pressure to get onto facebook etc?

What will be left when the social media hype is over?

How can you make introductions safely online. How to replace the 20 min face to face ‘intuitive trust’?

Essence & Consensus

The key points we wanted to get across follow. Consensus was not sought, but to a large extent was experienced.

1. Web 2.0 / social media is a new paradigm emerging, not another internet fad or buzz word. It is changing the way we do things – potentially for the better. The pace of change is speeding up. New ways of collaborating, new economic models, new ways of building engagement and participation (think: fundraising, recruitment, contracts), new ways of communicating.

2. There are challenges and opportunities. It’s not utopia (yet). There are significant gains to be made, with wisdom and caution. Some often overlooked opportunities are for individual and group learning, collaboration and innovation. But it can be as simple as building dialogue tools into your website and partcipating in key online conversations that matter to you.

3. There is essential learning and initial or further exploration to be done by third sector people – leaders, communications/ fundraising people, HR and others. Case studies and other elements in a body of knowledge are already emerging to help in this (see UK Catalyst Awards for example). Professionals from a range of backgrounds are emerging to help.

4. The tools will keep changing but the key conceptual space is already starting to become clear (see We Think and CommonCraft for simple animated examples). Learning needs to focus on concepts first, tools second. This knowledge can be learnt and experienced without undue risk or brain drain, but a commitment is required to build capacity and embed the knowledge in specific contexts. There are no magic bullets or one size fits all.

5. Authenticity has never been more important.

6. Experimenting with tools like blogging, forums, flickr, facebook, YouTube, MySpace twitter, discussion lists etc is essential. You need to get your hands in there having real life experiences to get a feel for things. That doesn’t mean you have to be on facebook nor reveal all, anywhere at anytime.

7. We can now more easily be thinking and connecting with words, images, music, videos, photos, animation. It’s good to explore when and how to use a range of media to communicate. Different tools are more or less supportive of different media.

8. It can all be very confusing and time consuming! Even for seasoned specialists.

9. Small steps might be all it takes. One step at a time. As long as the path is clear.

10. Social media should work in support of, not as a substitute for, face-to-face, “real world” interaction.

We are well aware real consensus cannot be achieved in such a short time, nor was this an intended outcome of the session. To ensure your views at this point become clearer to yourself and others, participate in the ongoing debate.

Who Was There

Some of the people and organisations represented in the discussion included the very knowledgeable Dave Dawes (Foundation of Nursing Leadership), David Wilcox (Social Reporter. Much involved with building up social media around the Shine event and very active in this space. Do check out his blog and coverage of the event), Angela Walker (Neru – Brand & Marketing), Parag Shah (Art Switch), Alison Coward (social entrepreneur), David Floyd (Social Spider), Chris Prior (Franklin Waugh), Eszter Kun (social entrepreneur), Ben Matthews (Bright One Communications),

In the true spirit of the unconference and web 2.0, we collaborated with whoever turned up, rather than delivering a one-way, “we have the knowledge, sit there and eat it” presentation. Which of course can be very useful and inspiring to receive. But not empowering, nor making the most of the opportunity rare “face time” offers for deeper human interaction.

Social Media for the Third Sector Video

We see our job as offering time and cost effective training and ongoing support to help the Third Sector find out what is really worth knowing and doing within their own context.

To find out more about the approach we are offering in our next learning programme in Social Media for the Third Sector, view this short interview David Wilcox invited me to do.

At the end?

We were all intent on making sure the Third Sector (social enterprise, charities, non-profits) are not left behind in gaining this knowledge, if it can be used in meaningful ways that lead to genuine social impacts. No-one’s in it just to get “friends” in facebook or waste their time, to be sure.

How will we create these impacts? Well, we might need to dip a toe or two in the water. Maybe even plunge in at some point.

Let’s continue the conversation…

…in our social network to explore these ideas further… If your questions need expanding or clarifying, if you want answers or to help others find them, get in there. All with an interest are welcome. There are already many posts and discussions in the Ning that start to cover some of the question above.

Never joined one before? No time like now to experiment… You can watch for a while, explore when you are ready.

Social Media – A Learning Journey

By Michael Leunig

Suggestion 1: Think of your blog and other social media in this way.

Suggestion 2: Always relate things back to the real world, meeting yourself and others face to face.

Metacognition on learning at LIFT – Part One

Okay, so blogging these presentations is deepening my learning. I can listen and type at the same time, move between the presentation in this space and their website, downloading and checking email as I go.

But heck, I’m a woman! Multi-tasking comes naturally to people that breastfeed.

;-)

Also realising that I now have a common experience with others in the room. I have arrived. I belong. We are all here together now.

Blogging at LIFT08

Next week I will be dedicating some time to a few long lost passions.

1. Eating fondue.

2. Inviting time, space, stimulation, reflection, dialogue to motivate my curiosity for how we learn and create

3. Learning, creating (well, not so long lost)

4. Blogging at the level we encourage others to.

Actually, they gave me a free ticket to attend, so I really HAVE to blog it. Do unto others and all that.

Since things took off for Authentic Blogging last year, I have to admit to feeling a bit of a fraud. Every week we talked with people about the potential of reflective blogging – and barely found time to walk the talk. No excuses now. Time to put down some real stuff for the Authentic Blogging book.
From 6-9 Feb I will be at LIFT08 in Geneva, then taking a train around the alps to just kind of be in the world, gaze in awe, maybe stop somewhere and yodel. Write. Breathe. Write.

It’s a rawther special happening by all accounts, gathering together the likes of speakers Andy Reisinger (Nobel Peace Prize with Al Gore), Naked Scoble, Bruce Sterling, Cory Doctorow and many other lovelies besides. In so many ways the LIFT folk model the way we want to see people coming together in the shared, co-construction of higher thinking, feeling and creating. Hyperlinks subverting hierarchy all the way… I cringe as I name drop the big guys we all respond to (or not), as I espouse the more egalitarian wisdom of the crowd.

Sure it will get a bit techy at times and I will wish my uber-geek Gra was sitting in my ear like a babelfish from time to time. It will be strange being away from my little family, Gra, Bea and Maxi the Cat. But I am guessing that the people, the novelty, the conversations, giggling at the Svizz-ness of it all will keep the baying wolf of homesickness at the door for a few days at least.

There are still some tickets available if you want to join up. It’s going to be amazing.

More to come…

Any offers of somewhere to stay in Geneva or advice on which train journey to take are most welcome indeed!

Editing the self

Just out of interest.. I added the bunny ears around “thought leader” in between sending the last post out as an email to some current students, and putting it up publically.

Why do that? Why tell you I did it?

I was editing myself. I was thinking carefully about how I wanted to communicate. I was listening to myself. I was learning, as I am right now in this moment, very very deeply.

In the first version I was uncomfortable with calling myself a thought leader due to the perhaps pompous nature of appointing yourself as that, yet is has some meaning. But I knew I was in a more closed conversation with people that had intimate, direct experience of any credentials I might have in that way.

I was uncomfortable with the use of it for two reasons. One – it makes me sound like a tosser to include myself in that category. Two – in context, it was ironic due to the inherent hierarchy implied. My authentic self sees everyone as potentially thought leaders, and that’s a part of the potential blogging offers. That’s the deepest part of the conceptual space we are developing here. Lead your own thinking. Listen to yourself first.

In the second version -  I used the bunny ears for “thought leader” to suggest the questionable use of the expression, as if I was quoting some else in using it. Which I was. Earlier I spent some time (on an off day when I should be in bed recovering from a cold) looking at some of the world’s top, self appointed “thought leaders” who might want me to join them at the top.

I guess I’m not quite ready to go there.  I think the view and sense of interconnection is better from the earth, not up on the mountain looking down. I hate heirarchies.

There. Lesson to self finished. If anyone else gets anything from it, that’s a total bonus.

Authentic Blogging for Staff at Sussex

It’s early days here in the development of our courses for academics and blogging virgins. So I am going to show you this presentation on the proviso that you see it as a beta version okay.

Session one went well this week, with our first brave group of budding bloggers at the top notch Sussex Uni last week. It’s been a huge week, with three new groups starting. Lots to blog in a reflective way about how it’s all going. For now, I am just trying to get as many resources up for them (and you all) as possible.

There’s no substitute for actually being there, but some of these posts might get you thinking and feeling what Authentic Blogging might do for you. In a personal and professional growth, integrated human way. Yay.

Viva la online revolution!

[slideshare id=132666&doc=blogging-for-academics2577&w=425]

Also putting up the extra items that can’t be read easily in the presentation.

Academic Stakeholders - Stakeholder mapping is an exercise we run all our clients through. We say “Think of yourself as the first audience for your blog”, but then you really need to start knowing how to talk to your stakeholders. But then, as Gra calls it, blogs still allow a wonderful sense of “Enhanced Serendipity”, so you never really know who’s going to drop in and make a connection.

Academic Blogging Mindmap - Novamind Pro mindmapping is great but has a few glitches to sort in the next version, so here are the links from the main Authentic Blogging mindmap for now. Some of these are very specific and others are by way of example to begin exploring the concepts.

Collaboration

• Wikinomics

Deep (or person-centred or holistic) learning

I tend towards social constructivism and am much inspired by the Reggio project. See my previous blog “Learning” re: this. All linked to life orientation and current MA in Person-Centred Education at Sussex.

• Human becoming

More links to come…ie, reflection, story telling, dialogue… so much material to share! Feeling rather evangelical about the potential of blogging for human communication, connection and learning.

More posts on Academics Blogging…

Learning to communicate better, wherever, whoever

Beautiful resources for learning more, much more about communication at New Conversations.